news

After the season of the Boat Shows, Giorgio Besenzoni, patron of Besenzoni, takes stock. The accounts in terms of satisfaction all add up: the Bergamo-based company, specialized for 60 years in components, has hit the mark in Cannes, Genoa and Monaco with its range of products. gangways, garage door, platforms, ladders, windows, davits and armchairs have conquered the public thanks to the unmistakable Italian DNA that, as we know, makes the difference in the world.

But the strength of the brand, in addition to the stylistic figure, also lies in the ability to respond to the different needs of the constantly evolving market. It is no coincidence that the company has three distinct strategic and productive souls, each with a specific goal: Besenzoni is based on traditional mass production, UNICA aims to satisfy the wishes of customers (also providing support for assembly on board and continuous after-sales assistance) and, the latest addition, BeElectric, naturally concerns electrical components with low environmental impact.

Giorgio Besenzoni says: «These divisions were born from a progressive reorganization of work with the aim of improving production, sales and assistance processes. All three sectors are reporting very favorable results. Specifically, Besenzoni follows the trend of the market which is growing at the moment, Unica continues its personal positive trend, with an increase in turnover. And also with regard to BeElectric, we can say that there is a very strong interest that is taking shape in orders for new boats ". And it is precisely on this last division that the windows of the Cannes Boat Show and the Genoa Boat Show centered, where the new Salpa Ancora SA 25 with electric movement for boats of all sizes was also presented LaPasserella and LaScala Elettrica. The total power supply that characterizes these products has numerous advantages both for the boats on which they are mounted and for the environment. First of all, the absence of the hydraulic unit makes the systems silent and the boats lighter. The result is therefore the fundamental quality: a lower impact on the marine environment, generated by the automatic reduction of fuel and reduced energy consumption on board.

In Montecarlo, on the other hand, the company focused the spotlight on Unica with a total white version of the award-winning Matrix P400 armchair signed in collaboration with the designer Christian Grande. «The Boat Shows have shown good enthusiasm, strong interest and great participation from both the public and the shipyards, which, as usual, we expect to materialize in real orders. Turnover is growing beyond expectations. It is very positive for us to have consolidated relationships with customers already in our portfolio but also to have acquired new ones, both Italian and foreign ». Word of Giorgio Besenzoni.