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Having just signed a collaboration agreement with world powerboat champion Fabio Buzzi and his FB Design firm, Bergamo-based Besenzoni is looking forward to 2019 and what the future holds in store.  Since the start of this year, the two companies have been working together to develop a new range of seating solutions for high-performance boats. It’s a move that should bring benefits to all.
“We are extremely proud of our new partnership with a company of the calibre of FB Design,” says CEO Giorgio Besenzoni. “This prestigious agreement aims to satisfy the needs of our customers by providing them with highly innovative, premium-quality Italian products.” FB Design has a 40-year history of setting world records, with 52 world championships and 56 world speed records under its belt. Likewise, Besenzoni is no stranger to awards, its P400 Matrix helm seat having been crowned winner of the prestigious DAME Design Awards in 2017.

UNICA: CUSTOMISATION IS KEY
Emboldened by the move, Fiorella Besenzoni, marketing director at the family-run firm, told IBI that the company now has plans to expand its presence in the growing superyacht market. “One of our priorities for 2019 is to provide customers with completely bespoke products designed for individual boats, especially larger ones,” she says.          Last year Besenzoni created the UNICA brand of ‘unique’ yacht accessories for exactly that reason – to better focus on the expanding market for bespoke superyachts. “Unica will enable us to meet all of our customers’ requirements – from the design to the creation of tailor-made products – and to provide valuable support for onboard assembly and ongoing aftersales service worldwide,” Besenzoni explains. Besensoni has also formed a partnership with Marine Leather, a specialist in luxury leather products. The company recently upholstered a Christian Grande-designed version of Besenzoni’s P400 Matrix helm seat with their exclusive custom-processed outdoor leather. Fiorella Besenzoni told IBI that sales have climbed by around 13% over the past four years. “We continue to grow in overseas markets, as well as the Italian market, which is finally beginning to respond positively once again,” she says. Nevertheless, exports remain an important revenue stream going forward. “Mainly we are looking at the US market and at Northern Europe where the superyacht shipyards are based,” she says.