news

In a wordy world, he has the reassuring gift of synthesis. Giorgio Besenzoni uses words like an archer his arrows. He doesn't waste his breath. And above all he hits the target.
Accomplice is his “being from Bergamo” which, net of pleonastic clichés, makes him a resolute, pragmatic man and, without making petty diagnoses from Sunday psychologists, hardly inclined to compromise. Helmsman of Besenzoni, a leading brand in the design and manufacture of accessories for boating, spoke "face to face" with Gente di Mare 2.0 about his company, which officially entered the year of 55, about the current state of grace of the sector, sometimes appealing to the goddess superstition.
And of himself (a little). "I am a family man, in my free time what do you want me to do?" I turn into a diligent taxi driver. I take my children back and forth to friends, clubs, tennis, football, skating… ». The family, yes. That precious blood from which, for which, with which and thanks to which Besenzoni has become what it is: a solid, authoritative reality. Healthy. The contrast liquid that highlights all this, as always, are the numbers: the company serves and assists its customers in 90 countries around the world, has a strategic commercial network with 187 representative points and seven collections under its belt for a total of 170 products.

THE MAGIC FORMULA DOES NOT EXIST. It works like this: «Tradition and a spirit of innovation are kept in balance. The craftsmanship that distinguishes us cannot be separated from continuous research to give the market the answers it requires. Although in reality, I must admit that the concept of innovation is inherently relative. What today seems the non plus ultra, tomorrow is already old, outdated. For this reason we at Besenzoni, although focused on what we do here and now, have in our DNA the desire to always go further ». Although it may seem like a romantic reading, it is no coincidence that the company's core business is made up of gangways and ladders, objects by nature at the service of movement, of achieving a goal. To this is certainly added the ability to diversify: "Our production has three souls. one is added to the more traditional line, UNICA is dedicated to large yachts with high-end solutions, totally custom and Be-Elettric because being green does not just mean keeping up with the times. It is, first of all, an act of conscience ».

 ABOUT UNICA, the temptation to be told some anecdote related to the crazy requests of lucky billionaires is truly irresistible: «I repeat what I said above about the concept of innovation. In fact, and it is not presumptuous to admit it, nothing is impossible. Ten years ago a dog-only gangway seemed absurd, now it's normal. As are the lights along the steps of the ladders because many owners want to swim at night and therefore need to go out to sea in total safety ». Chapeau monsieur.
 

THE CLEAR FEELING IS THAT NOTHING TAKES THEIR SLEEP AWAY. Not even the boat shows that jump like mines due to the health emergency, see Düsseldorf. “We wouldn't have gone anyway. Why take the risk? The showcase for a company is important, of course, but people's health matters much more. What sense does it make to advertise a product if, between quarantines and the limitations of the case, you don't have the manpower to make it? ". «Last November I sent eight of my collaborators to the Mets in Amsterdam. The day they arrived, the local administration announced the lockdown. I called them and told them: put everything back on the trucks and go home. " "We will make up for it in Cannes, Genoa, Monaco ...". "Aren't you afraid that these too might jump?" «Touching iron, no. And then I'm from Bergamo, a metalworker, tell me about the present ». Agree. Not to be stubbornly pessimistic, but if we want to talk about the present, we cannot fail to recall the problem of the supply of raw materials. Although the nautical sector is experiencing a golden moment, this criticality must be dealt with. "True, but even in this case, no panic. Above all, we at Besenzoni have always made large stocks of materials. If we are in difficulty instead of calling two or three suppliers, we call ten and then, believe me, the end customer is not stupid, he understands the contingency ».

NOTHING TO DO, GIORGIO BESENZONI is imperturbable, sure of himself and of the solidity of his team. He betrays emotion, with a wide smile when reminded of a photo. A beautiful black and white that portrays the whole family on the company's fiftieth anniversary. Looking at it alone would be enough to write a piece. He evokes union, pride, passion, happiness, elegance. Rhythm. A still image so vitamini that it suggests a question: "How do you imagine your Besenzoni in another 55 years?". "With the glasses facing upwards to celebrate her 110 of her"

by Chiara Risolo